Case Study
Startup Company
Noma Interiors was founded in may 2017
and needed branding, visibility & exposure
to communicate their offer.
Team
Marinella Aiatti (for Noma)
Veronique Brisaert ( for Webtalking)
Mission
Branding
Web Design
Social Media
We accomplished the journey in 4 steps :
Let’s go in detail step by step :
STEP 1 : IDENTIFY YOUR COMPANY
The first thing Marinella did is to define what Noma-Interiors stands for. This is something that she really needed to think of herself. People around her listened and challenged, questioned and mirrored but at the end of the day it is HER company. During this period also many names for the company were considered and now we talk about Noma-Interiors.
She used 3 building blocks to guide her in this process : Mission, Vision and Approach & Action Plan.
STEP 2 : CreaTE YOUR IDENTITY
Now Marinella knows what her company stands for. Next ?
For Marinella, like for every entrepreneur, the branding is essential. It will trigger how she will be perceived by peers, suppliers and above all customers for the next xx years.
This is not something she did in a hurry.
What is branding ?
The marketing practice of creating a name, logo, … that identifies and differentiate a company from other companies.
We show you here the results of the brainstorm. The process to get to these decisions took approximately a month.
During that process lots of trials have been rejected… So it looks nice when finished but it took some hardwork to get here.
Logo
Colour
Signage
Typography
STEP 3 : BUILD THE WEBSITE
Now the time is come to DO ! I got the honour to be the webdesigner in charge 😉
With all the material build in previous steps the focus now is making the company visible.
3 mayor focuspoints :
Responsive Design
Quick responstimes
features to show images
STEP 4 : SHOW YOURSELF
User Experience Check
We check if our website is responsive : nice to look at from any device : desktop, tablet, smartphone.
Social Media
We have setup Google My Business, facebook, linkedin & instagram.
Behind the screens
We have setup SEO, Google Analytics, Google Search Console, …
We will monitor the KPI’s on a monthly basis and adjust if necessary
… and WE lived happily ever after
This intresting journey took +/- 2 months.
Time well invested we – at webtalking – would say
but what does Marinella think of it ?
“As a start-up company it was crucial for me to have a website as soon as possible after kick-off. I was very fortunate to get in contact with webtalking.
They made it real easy for me : high involvement, flexible, ownership. They guided me through the creative & inspiring journey of creating a website. I’m very happy with the results and look forward to the next steps we will set together.”
Marinella Aiatti
